Channels & Services
Google Ads
For every $1 spent on Google Ads, businesses generally receive $2 in revenue (a 200% ROI)
Amazon Ads
Amazon consistently outperforms Google and Meta in conversion rates, averaging 10–15% on the platform, because users are typically searching with a high intent to purchase.
Meta Ads
The Meta Family of Apps had over 3.48 billion monthly active users worldwide in the first quarter of 2025.
Image and Videos Edit
The human brain processes visual information up to 60,000 times faster than text, making high-quality images and videos highly effective for communicating messages and boosting user engagement.
Web Design & Development
For every $1 invested in UX (User Experience), companies can see a return of up to $100, demonstrating a huge ROI for focusing on website design.
Web Maintenance & SEO
Websites that perform routine maintenance see a 50% faster growth in organic traffic compared to those that are neglected.
Neil Patel
Co-Founder of NP Digital
His company predicts that "Search Everywhere Optimization" will be the new SEO, meaning marketers need to expand their reach beyond traditional search engines to platforms like Perplexity AI and ChatGPT Search.
The philosophical prediction for the future of digital marketing, known as Search Everywhere Optimization (SEvO), reflects a necessary shift from traditional SEO. It addresses the reality that customers now find information not just on Google, but across numerous platforms. The core idea is that a brand must be discoverable and authoritative on every digital surface relevant to its audience.